What exactly is a brand?
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. The short answer is: everything. Let’s take a look at the important ways a strong brand impacts your business:
1. Branding Improves Recognition
2. Branding Creates Trust
3. Branding Supports Advertising
4. Branding Builds Financial Value
5. Branding Inspires Employees
6. Branding Generates New Customers