What exactly is a brand?

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo.  The short answer is: everything. Let’s take a look at the important ways a strong brand impacts your business:

1. Branding Improves Recognition

2. Branding Creates Trust

3. Branding Supports Advertising

4. Branding Builds Financial Value

5. Branding Inspires Employees

6. Branding Generates New Customers